A DUI Lawyer's Guide To Keyword Tags

by Dan Jaffe February 28, 2010

Back in the 1990's, the search engines depended a lot on what was included in a web page's meta keyword tags. Meta keywords died off in importance long ago. In fact, although we add or modify dozens (and sometimes hundreds) of pages on DUIAttorney.com each week, we no longer add meta keywords. This article will briefly explain why, and hopefully save you some wasted time or money in regards to keywords.

Read more on A DUI Lawyer's Guide To Keyword Tags…

0 comments Read the full article →

DUI Strategy Newsletter – 2.23.10

by Dan Jaffe February 23, 2010

February 23, 2010

Dear DUI Attorney,

There are many aspects to an efficient internet strategy. If any of them are ignored, the whole strategy may be destined for mediocrity.There are more DUI attorney web pages in circulation than DUI attorney phone book ads, billboards, TV and radio commercials combined. If your website strategy is to "build it and forget it," then your strategy is likely doomed.In my decade of DUI defense practice, I was able to consistently rank well compared to my competitors because I make an effort to understand what I was doing rather than blindly copy others, and always searched for the next "gateway" opportunity. A lot of the web is guesswork, but there are some immutable laws and high probability plays that you ignore at your peril.

Read more on DUI Strategy Newsletter – 2.23.10…

0 comments Read the full article →

DUI Internet Strategy Newsletter – 2.16.10

by Dan Jaffe February 21, 2010
February 16, 2010

Greetings,

Last week I sent you a message announcing my new weekly newsletter that focuses on Internet strategy for DUI lawyers. This is the first weekly edition.
To be clear from the start, I do not want to be your new webmaster. My motives for writing this newsletter are:

Read more on DUI Internet Strategy Newsletter – 2.16.10…

0 comments Read the full article →

Personalized Search & Scraper Sites

by Dan Jaffe July 21, 2009

Here are some predictions that Bruce Clay made in 2008, and I believe that we have seen some of them come to pass.

What is really interesting is his predicted doom of scraper sites. I have always thought that is where Google and other search engines would want to go. After all, there is no practical use for a site the just copies and regurgitates content (except maybe from a pay per click standpoint). Since Google and the others depend on the trust that users put in their searches, it makes sense that their policy would not favor sites like that which are untrustworthy.

Read more on Personalized Search & Scraper Sites…

0 comments Read the full article →

Phone Book Rage

by Dan Jaffe July 20, 2009

I just got a call from a computer at the Verizon directory asking me to confirm that I received the new phone directory. First of all, talk about invasive and rude. Not only does this company waste resources and energy making a disposable paper book that they then drive to my office, only to make me spend time and energy throwing it into the recycle bin, they have the audacity to have a computer call me to confirm this.

Read more on Phone Book Rage…

0 comments Read the full article →

Criminal Lawyer Link Exchanges – Beware

by Dan Jaffe July 3, 2009

Dear DUI and Criminal Lawyers,

If you are a criminal defense or DUI attorney who manages your own website but don't have much time, here's what you need to know about link exchange proposals from other sites.

Read more on Criminal Lawyer Link Exchanges – Beware…

0 comments Read the full article →

Avoid Paid Links

by Dan Jaffe June 25, 2009

I seriously doubt there are "thousands" of high-page-ranked URLs that are relevant to a DUI practice. Even if there were thousands, I can't imagine that there are thousands selling links and still able to maintain their high page rank.

0 comments Read the full article →

Reputation Management For DUI Lawyers

by Dan Jaffe June 20, 2009

Every DUI or criminal lawyer who has been in practice more than a year or two knows that not every client is going to be happy.

0 comments Read the full article →

DUI website design mistakes

by Dan Jaffe June 16, 2009

OPP is where you need to start if you want an effective web presence. Look at things from your client's perspective. Ask yourself not how great you are, but how great can you make your potential client feel about him or herself.

0 comments Read the full article →

Welcome to DUI Marketing Strategy

by Dan Jaffe June 15, 2009

After a decade of building and maintaining thriving practices using the power of the Internet, I now offer coaching and Internet marketing guidance exclusively to fellow DUI defense lawyers.

0 comments Read the full article →

Next Entries →