Most efforts by attorneys and their webmasters to be seen online start and stop with the giant, Google. In fact, of the 10 or so brazen phone solicitations I got last week, about 9 of them promised me to get my website on the front page of Google.
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Any DUI lawyer reading this probably already realizes that I'm a true believer when it comes to marketing law firms online. A web presence is very helpful in attracting new clients who don't know who you are. But it is essential to have a web presence even if you get all of your business through word of mouth, networking and referrals.
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Would you hire a lawyer who has been suspended from practice multiple times for trying the same unethical and ineffective tricks, and then allow that lawyer to employ the same tactics in representing you? Many attorneys hire this sketchy lawyer's "SEO" equivalent when it comes to promoting their websites.
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With hundreds of "social media" vehicles online, it is impossible for any human being to use them all. The two elephants in the room are Facebook and Twitter.
Should every DUI lawyer have a Twitter and Facebook page?
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Back in the 1990's, the search engines depended a lot on what was included in a web page's meta keyword tags. Meta keywords died off in importance long ago. In fact, although we add or modify dozens (and sometimes hundreds) of pages on DUIAttorney.com each week, we no longer add meta keywords. This article will briefly explain why, and hopefully save you some wasted time or money in regards to keywords.
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February 23, 2010
Dear DUI Attorney,
There are many aspects to an efficient internet strategy. If any of them are ignored, the whole strategy may be destined for mediocrity.There are more DUI attorney web pages in circulation than DUI attorney phone book ads, billboards, TV and radio commercials combined. If your website strategy is to "build it and forget it," then your strategy is likely doomed.In my decade of DUI defense practice, I was able to consistently rank well compared to my competitors because I make an effort to understand what I was doing rather than blindly copy others, and always searched for the next "gateway" opportunity. A lot of the web is guesswork, but there are some immutable laws and high probability plays that you ignore at your peril.
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Here are some predictions that Bruce Clay made in 2008, and I believe that we have seen some of them come to pass.
What is really interesting is his predicted doom of scraper sites. I have always thought that is where Google and other search engines would want to go. After all, there is no practical use for a site the just copies and regurgitates content (except maybe from a pay per click standpoint). Since Google and the others depend on the trust that users put in their searches, it makes sense that their policy would not favor sites like that which are untrustworthy.
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Dear DUI and Criminal Lawyers,
If you are a criminal defense or DUI attorney who manages your own website but don't have much time, here's what you need to know about link exchange proposals from other sites.
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I seriously doubt there are "thousands" of high-page-ranked URLs that are relevant to a DUI practice. Even if there were thousands, I can't imagine that there are thousands selling links and still able to maintain their high page rank.
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My name is Dan Jaffe. I recently retired from practicing DUI law after more than a decade of running a law firm and using the internet as my firm's primary source of business.
